IoT in Retail: Enhancing Customer Experience and Supply Chain Optimization

Abstract

Retailers are leveraging IoT technologies to enhance customer experiences, optimize inventory management, and streamline supply chains. This paper explores IoT applications in smart shelves, automated checkouts, and AI-driven personalized shopping experiences. It discusses the impact of real-time data analytics on demand forecasting and supply chain efficiency. Challenges such as data security, customer privacy, and integration with legacy systems are examined. Case studies highlight successful IoT-driven retail innovations, offering insights into the future of connected commerce.