IoT in Retail: Enhancing Customer Experience and Operational Efficiency

Abstract

Retail businesses are leveraging IoT technology to improve customer engagement, inventory management, and supply chain optimization. This paper explores IoT applications in smart shelves, automated checkout systems, and personalized marketing through connected devices. It discusses challenges such as data privacy, integration complexity, and cybersecurity risks. Case studies highlight the impact of IoT on retail operations, demonstrating increased sales, improved customer satisfaction, and reduced operational costs.